Social media giant Facebook has introduced three new features for non-profit communities to raise funds on the platforms it has built. These new features will include a donation button on Instagram, a fundraising label on Facebook, and a larger fundraising feature on the live stream on Facebook. The most notable of the changes is the donation button to be added to Instagram.
As you know, organizations were able to collect donations through Instagram Stories, but these stories were deleted after 24 hours. With this change for Instagram, non-profit organizations will be able to add a donation button to their Instagram profiles, along with contact information, and make things a little easier.
Facebook’s multi-media live aids have been available for nearly a year for a small group of game creators in the United States. Now, the company wants to serve more people by extending the opportunity to raise funds for game broadcasts to a wider audience.
By extending this feature to a wider audience, the company will be allowed to publishers to set donation goals, activate the donation progress bar, and display donations sent via the donor reminder . This way, when one of the audience donates and his donation appears on the screen, the other audience will be encouraged.
Considering the platforms that Facebook has under it and the masses it influences, the efforts to create funds between the platforms with these features are really nice. Facebook and Instagram are currently the world’s most popular social media applications. As such, the fact that billions of people using applications help non-profit organizations with these donation features is an important part of social media participation worldwide.