According to the report released by Barclays, the low starting price of the iPhone 11 and the decline in prices of the iPhone XR and other models have led to a significant drop in the average sales prices of iPhones in the quarter covering July-September.
Barclays analysts, expecting this to continue in October-December 2019 and 2020, predict that the average sales price will increase by $ 150 with the iPhone 12’s 5G models .
Apple CEO Tim Cook said that the new generation iPhone 11, launched in September, has a very affordable starting price. As a matter of fact, the figures confirm Cook. In just one month, the Cupertino company was able to sell 12 million iPhone 11s . Of course, underneath this sales performance, the iPhone 11’s $ 699 starting price lies. At $ 50 lower than last year’s iPhone XR, the iPhone 11 has clearly managed to attract more customers.
Barclays’in analysis of the average sales price of iPhones, the first quarter of 2020 is said to fall by 10 percent on an annual basis . In addition, a price decrease of 12 percent in 2019 and 6.5 percent in 2020 is foreseen; however, this situation will change with the introduction of 5G iPhones in 2020, as mentioned above. According to analysts’ forecast, the introduction of iPhones to 5G will increase average sales prices by $ 150 in the long run.
As the third largest player in the smartphone market, Apple suffered a 3 percent loss in iPhone sales in this quarter compared to the same period last year; however, reports show that the iPhone 11 is attracting attention in the Asian and US markets thanks to its competitive price.