Even in the irrelevant search results in the App Store, Apple was exposed to criticism for showing their applications in the top ranks took action on this issue. The App Store algorithm has been updated and the dominance of Apple applications has been reduced.
Apple continues to increase flexibility to improve the user experience this time focused on Siri. Currently, when an iPhone user requests Siri to make a call or send a message, by default, transactions are made through Apple's phone and messaging applications.
Of course, it is possible to use Siri to chat or chat with applications such as Skype or WhatsApp. However, since the default applications belong to Apple, you must tell Siri separately that you want to use a third-party application.
According to Bloomberg's report, it will be possible to change Siri's default application preferences with an update to be released in the coming period. To illustrate this, let's say that a user is communicating with a friend through WhatsApp instead of iMessage.
When you change the default app, it will be sent directly through WhatsApp when you tell Siri to send a message to that person. Competitive inquiries recently opened to companies such as Apple, Google, Facebook and Amazon have a large share in providing a more flexible structure to users.