Recently, the company Xiaomi has been the subject of advertisements for the MIUI interface on their smartphones. Many users were dissatisfied. Now, another company, one of the world’s largest smartphone manufacturers, Samsung’s phones will receive advertising is spoken. Samsung is working on a program for advertising on phones.
According to a trademark application submitted to EUIPO (European Union Intellectual Property Office) on October 1, 2019, Samsung applied for the trademark ‘ Samsung Mobile Ads ‘, the advertising services for smartphones and tablets. As the application shows, Samsung wants to try his luck in mobile advertising.
In fact, the South Korean technology manufacturer is not new to the advertising business.
The company currently has a Samsung Ads program for smart televisions. Although smart TVs have the option to disable ads, this option is hidden in the TV’s ‘terms and conditions’ menu. So, Samsung made it very difficult to find and deactivate this option. If the company applies this strategy for mobile ads, it can be really annoying.
With the ever-increasing competition of Chinese technology giants, especially in the smart device market, Samsung’s strategy has changed considerably over the past few months. The company began to produce more middle-class devices to increase its market share in Asia and Europe. Even the upcoming Galaxy M30 models are expected to appear in Europe soon.
The fact that there are so many devices in the market can be a reason for Samsung’s appetite for running mobile ads on their devices. However, let’s add that this idea is still in a brand stage and Samsung is likely to give up advertising.