Snapchat was an extremely popular platform when it was first published. Users have embraced the logic of visual content lost in 24 hours. However, Facebook, Snapchat’i attempts to buy the application of the main format of the application, such as Instagram, Facebook and WhatsApp integrated applications. This caused Snapchat to lose its users and become popular.
Snapchat’s popularity has decreased considerably due to the fact that other social media platforms have more opportunities and more people can easily access them. In fact, the platform was about to disappear in the past. However, thanks to the work of the developer team and the new features they have added to the application, Snapchat has overcome the depression and now has millions of users, though not as much as before.
As a matter of fact, the number of Snapchat users is progressing with a great recession and the number of users does not change very momentarily. Recent data, however, shows that Snapchat has gone through its best process in recent years. As of September 2019, Snapchat was able to increase the number of users per day to 210 million . The number of daily users in the second quarter of 2019 was 203 million.
These results mean a 13 per cent increase over the same period last year. This rise, which was not to be neglected, was also voiced by company CEO Evan Spiegel and said they would continue to do everything in their power to provide a better service to the users.
Moreover, Snapchat’s success is not limited to the number of users. So much so that the company has started to increase its revenues from good to good. According to the latest data, the company’s revenue increased by 50 percent. The company, which earned $ 296 million in the same period last year, has generated $ 446 million in revenue this year. The CEO of Snapchat attributes this to the variety of device performance offered on the Android platform.
The company is working to improve the platform. However, it is unclear where these studies will take Snapchat. Because the company was once at the top, but this popularity could not be maintained afterwards. So whether Snapchat can return to his old days is a big mystery for the time being.